Digital marketing isn’t about content marketing, nor it just encompasses PPC, social media and SEO. In the past few years, it has witnessed a drastic shift. There was a time when the visual search was a gimmick or voice search was trivial. There are many foolproof strategies that businesses need in their digital marketing plan in order to succeed. It’s true that whatever that has worked for you last year is not going to be fruitful this year.
So, be ready as I’m going to share 4 big digital marketing trends of 2019.
1- Personalization
Personalize intelligently. Yes, If you want to become yourself stand out. Learn to personalize your brand and marketing. Create personalized contents, emails, and everything. It was never easy to find data i.e. consumer behavior, purchase history etc. Due to the easy availability of data, creating personalized content has become as easy as A-B-C. A majority of marketers believes that personalization enhances customer relationships and bridges gaps. Why don’t you create personalized content? Rest assured, personalization maximizes enjoyment and minimizes search time.
2- Influencer Marketing
An influencer can be anyone; he could be a celebrity, a star on YouTube or Instagram or a well-known blogger or simply a journalist which could evangelize the words of positivity about a business or just a product via a social media channel. It’s the reason that influencer marketing is going to be an effective marketing tool in 2019.
Generally, people trust opinions about a product or service over fluffy and flashy statements by manufacturers. So, letting industry leaders drive the brand’s message to a larger audience is what going to be one of the biggest trends in digital marketing in 2019.
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3- Voice Search
An incessant increase in voice search lately has made it important for businesses and companies to rethink digital marketing strategies in 2019.
A- Over 50% of the searches will be voice searches.
B- 20% mobile queries on Google are Voice Searches.
C- 35% of all Bing searches is Voice-driven.
Voice plays a key role in offering relevant information to the people. Audio content is easily fetched able and people like to listen to answers to their queries. It was a time when people used to read long articles. Now, podcasts and audio contents have replaced everything.
Write in a conversational tone and get featured on Google snippets. Strategize and plan well about keywords which people would prefer to speak rather than type.
4- Video Marketing
The advantages of video marketing are incalculable. More than 70% of consumers express that they become a customer of any brand because a video reflected what benefits they were looking for. Similarly, businesses and entrepreneurs say that videos have greatly escalated conversion rates. Around 50% of users visit a brand’s website and the same amount of people call vendor after watching a video.
You don’t need to be dependent on just YouTube, grab a good camera and make videos or just start a live broadcast on Facebook or LinkedIn or Instagram. In other words, live video is gaining popularity as businesses are using to interview people, conduct product demos or show real life in the office or a complete product-making process etc.
5- Chatbots
This AI-based technology makes use of IM (Instant Messaging) to chat in real-time with customers and site visitors. According to a study, more than 1.4 billion people interact with chatbots. 80% of business is already making use of chatbots. Whereas, by 2022, chatbots will assist businesses in earning $8 BN per year. It’s become inevitable for a business to make use of chatbots because they are responsive as they give answers promptly and clearly. They recall entire buying history in friction of seconds and they never become angry like humans. That’s why; you should build a website now to articulate Chatbots effectively. Get the support of professionals as the Internet provides ease of accessing people. Either it’s London web development or just a branding, everything is as easy now a piece of cake. Especially, if you’re an e-commerce business; it is a time for you to take your business to the new heights.
Final Words
Digital marketing is not just limited to SEO or social media anymore. It’s a wider landscape. Plus, the inclusion of chatbots, personalization, influencer marketing, video marketing and so much more has taken it to the next level. Internet marketing is now more of a mind-game. Because people are everywhere and they want everything. Rather wasting their time reading blogs, now people feel loved to watch videos and make their buying decision based on the viewing experience. So, if you’re a marketing expert then be good at 5 trends discussed here and if you’re a business owner then be good at these 5 things if you want to maximize sales and minimize risks of losing potential customers.
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