Digital marketing is an industry that is growing way to fast. After 2012, with 4G, the techniques and trends for digital marketing have been evolving rather quickly. In the year, 2019 this area will flourish even more and monitoring the changing trends to keep up with their pace is not enough. You have to act fast before the trends come and go.
As a futuristic brand, who wants to earn more profit and customer, you have to work towards getting your business where you have dreamt it to be. For that, staying ahead of trends and knowing the right time to invest in them is important. 2019 is going to be a big year for digital trends as the 5G mobile base will be launched while the full technology will come in 2020.
Keeping this mind, here is the list of trends and technology that will change the face of digital marketing in 2019.
1. Video and Visual Marketing
The one trend that is not going anywhere and will be significant in 2019 too is marketing a brand using video or visual. The reason behind this is simple: Videos and Visuals are more appealing to the user and can easily deliver a message.
It is the best digital marketing strategy which can help your business grow. Here are some facts related to visual and video marketing:
- Videos can boost your conversion lead by 72%.
- Consumers share content with visuals more. The sharing percent of videos by consumers is 70%.
- YouTube remains the top video content publisher, but in 2019, visual marketing on Facebook too will pick pace.
For making original visuals like illustrations, infographics (the more sharable content) and so on, you can use the Canva tool. It is free and has multiple features which can help you design a professional visual.
2. Artificial Intelligence
Artificial Intelligence has been gaining momentum since the last few years. But with 5G coming in 2019, it will become a more important part of digital marketing trend. 30% of marketers are using AI right now, and this number will increase as AI’s role will increase. This technology will be used for customer service, click tracking, customized advertising and so on.
3. Chatbots
Chatbots are gaining popularity, and have surpassed the likes of voice search and voice bots. Many brands are using it for customer service. The main reasons why Chatbots are popular: they can communicate with a mass audience, and it provides a 24*7 communication channel between brands and consumers.
It will increase customer satisfaction, and your website will have more leads
4. Guest Posting
The brands who use guest posting as part of their digital campaign gain more followers and organic links. But still, many brands are unsure about this and don’t invest in Guest Posting. They consider this dead, but if you use good and high-quality guest posts, it can help get you more organic links, and you can even promote your business with it.
Here are some benefits of guest posting:
- It helps get you more subscribers
- It helps build your brand as when you write good content for someone, it exposes your brand for their consumers and you get more visibility.
- A great guest post can help you generate more leads and conversion.
5. Influencer marketing
We all look at feedbacks before buying a product and that is why influencer marketing is going to be a big trend in 2019. Many people look up the feedback by celebrities or Youtubers before making a big purchase. While some look at Google reviews or discussion, reviews and much more on social media.
In 2019, micro-bloggers, people with more than 10,000 followers will become a great influencer. As a brand, you can collaborate with them to market your service.
6. Voice Search
This trend specifically is going to get bigger in 2019, with Technavio predicting the total value of voice search to cross $601 million marks in 2019.
In 2018, approx. one billion voice searches happened, and in 2020, this number will increase by 50% (Gartner).
This transition will happen in 2019, so as a brand, come up with strategies to use this trend as part of your digital campaign.
Digital marketing is all about increasing customer experience and satisfaction. With these trends, you can achieve the highest level of consumer satisfaction. It is the right time to come up with unique marketing strategies to grow your business.
